Heritage Preservation

Trademarks
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The Power of Branding in Cultural Tourism Cultural and heritage tourism is not just about visiting historical landmarks; it’s about immersing oneself in the essence of a place. Destination branding, particularly through trademarks, has become a pivotal tool in transforming these locations into globally recognized, attractive, and protected identities. TheContinue Reading

Geographical Indications

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The Essence of Geographical Indications (GIs): A Cultural Safeguard GIs have become the silent guardians of tradition, standing as symbols of authenticity and quality. But how do they truly protect handmade goods? Defining Geographical Indications A Geographical Indication (GI) is more than a legal term—it’s a badge of cultural pride.Continue Reading